From staging the first ever fake school entrance exam in China’s education history to introducing the “Donate By” date on food freshness labels, I embrace the inherent risk and excitement of answering not just a brief, but unmet human needs.

I turn business challenges into breakthrough brand & product marketing programs at the intersection of creative brand initiatives, product innovation and social good, integrating brands into cultural moments to spark conversations across media platforms.

This, I call, my license to create.

Featured Works

Experiences

Key Creative Agencies

Cheil Worldwide, Hong Kong
Tian Yu Kong, Shanghai
Grey, Hong Kong
Leo Burnett, Hong Kong

Key Clients

P&G (SK-II, Pantene, Rejoice, Gillette)
Samsung
Oreo
China UnionPay
Tmall Global
Swire Properties
MTR
Friso

Recognitions

Samsung POWERbot
2023 - New York Festival - Shortlist // MAD Stars - Finalist // LIA Chinese Creativity Show - Bronze // Hong Kong Kam Fan Awards - Bronze

Penguin: Timeless Stories
2023 - New York Festival - Shortlist // MAD Stars - Finalist // Hong Kong Kam Fan Awards - Silver

Oreo x Jay Chou
2021 - The Greatwall Awards - Silver // Shanghai International Advertising Festival - Gold // 2020 - ROI Festival - Gold // LongXi Awards - Bronze // China 4A Creative Awards - Bronze

China UnionPay
2020 - The Greatwall Awards - Bronze

2019 - Young Lions (China, PR Category) - Finalist

2018 - New Stars AD Competition - Finalist

2017 - One Show China Youth Creative Competition - Silver