SK-II

#ChangeDestiny

Leo Burnett
Hong Kong, 2016

Launched

Debut SK-II’s first #ChangeDestiny campaign to empower women to take control of their destinies.

From 2015 to 2016, we helped SK-II conceive and debut the first #ChangeDestiny campaign to empower women to take control of their destinies. Our campaign strengthened client’s confidence to keep #ChangeDestiny as a long run brand platform.

Hero Campaign: Dream Again

Facial Treatment Essence

Original work for Greater China market

Adaptation for global market

GenOptics

Adaptation of global work for Greater China market

Global version

Facial Treatment Oil

Adaptation of global work for Greater China market

Global version

Other adaptation works

LAUNCHED BY

Creative Agency:
Group Creative Director: William Li
Associate Creative Director: Vicky Lam
Senior Art Director: Pan Shum
Senior Copywriter: Shawni Cheung
Copywriter: Nan Yi
Art Director: Kiki Lai