THE PROBLEM

Cathay Pacific is committed to help travelers "Move Beyond". But pursuing success ahead often comes at a cost for frequent business travelers. Constant travel inevitably leads to increased time away from family, disrupting children's development and creating emotional baggage that will eventually hold them back from truly staying focused on the journey forward.

THE IDEA

Within 24 hours of the Hackathon, we developed an AR flight tracking prototype that transformed family separation time into opportunities for Cathay Pacific to strengthen the emotional bonds between frequent business travelers and their families.