SAMSUNG POWERBOT

Covers Every Nook and Cranny

Cheil Worldwide
Hong Kong, 2023

Launched

Transform a robotic cleaning cliché into an artful expression of extension of human reach.

ABOUT THE CAMPAIGN

Our campaign presented a simple tweak on the commonly seen CG visualization of smart path planning of cleaning robots. We replaced its path with an ever-extending forearm to picture the effortless home cleaning experience for its users offered by Samsung POWERbot.

LAUNCHED BY

Creative Agency:
Chief Creative Officer: Paul Chan
Executive Creative Director: Lili Jiang
Creative Director: Ivan Au
Senior Copywriter: Nan Yi
Senior Art Director: Yammi Yeung
Production Manager: Denise Chan

Production Company:
Illusion CGI Studio