SWIRE PROPERTIES ⨉ V&A

Dive into the Stories behind the Bags

Cheil Worldwide
Hong Kong, 2022

Launched

Explore the journey of bags over time.

ABOUT THE CAMPAIGN

Swire Properties brought V&A’s Bags: Inside Out exhibition to China. Riding on the collection of 240 bags on display spanning from 16th century to present day, we created videos set in 3 different eras to tease viewers to “Explore the journey of bags over time”.

LAUNCHED BY

Creative Agency:
Chief Creative Officer: Paul Chan
Executive Creative Director: Lili Jiang
Creative Director: Ivan Au
Senior Copywriter: Nan Yi
Senior Art Director: Yammi Yeung
Production Manager: Denise Chan

Production Company:
N for November
Director: Hoi Hau