HealthA2Z

Brand and Product Launch on TikTok

In-house
New York, 2026

Launched

Build the brand’s TikTok presence by defining product-market fit, content strategy and creator collaboration workflows, and owning P&L and KPIs.

Consumer- and creator-facing storytelling:
Developed product story, PDPs, bundle & gifting strategy, creator briefs, content hooks, and brand social content for product launches and campaigns (Black Friday)

End-to-end creator collaboration:
Managed collaboration with 2,000+ TikTok creators per month, overseeing outreach, onboarding, content planning, incentive programs, creator events, and Discord community engagement

Product Positioning & Product Detail Page (PDP) Development

Brand Content

Creator Content & End-to-end Creator Management

LAUNCHED BY

Founding Social Commerce Lead: Nan Yi